Advertising Age often publishes white papers that discuss growing trends, issues etc. in my field. Most are interesting, others not so much. However, this one caught my attention: “The Reality of Working Women.”Besides the fact that women are a force to be reckoned with when it comes to marketing and advertising dollars (i.e. we make the decisions), I was fascinated reading what the “average” women is like. (Note to self: Be more like the "average" women. It sounds relaxing.)
Excerpt: So, who is the working woman today? Perhaps it is best to start with what her average day is like. Based on our survey data, she works 4.9 days per week on average, starting at around 9 a.m. each day and wrapping up by 3:50 p.m. She prepares dinner 3.5 nights a week—as opposed to her significant other or spouse, who does so only 1.5 times a week. She goes out to dinner 1.2 times and brings a prepared meal home 1.3 times each week. If she gets vacation time from work, she takes 2.5 weeks off each year, and if she’s taken a vacation in the last two years, she’s most likely (by a wide margin) to have visited family and friends, and is more likely to have gone camping than to have visited a resort. She watches TV an average of 2 hours and 12 minutes per day, and spends 24 minutes reading a newspaper. She spends 2 hours a day on the internet, 84 minutes on the phone (both mobile and land line), 48 minutes reading a book, 48 minutes exercising and 42 minutes shopping. Yes, the working woman is one busy person.
Happy reading.
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